Cryptocurrency Awareness and Investment Behaviour among Commerce Students

Abstract

With the evolution of digital financial and blockchain technology, there has been a massive surge in interest in cryptocurrencies around the globe. Commerce students form an important group amongst youth as they are exposed to financial education, finance, investment and emerging financial technologies. The aim of this study is to analyse the cryptocurrency awareness and investment behaviour of commerce students by studying their awareness level, perception, risk attitude and intention to invest in cryptocurrencies. The research is conducted to analyse the effect of awareness on cryptocurrency on students investment decisions and their financial attitude in the current digital economy.

It is descriptive research which is based on Primary data using Structured Questionnaires, distributed among the commerce students of the Higher Educational institutions. Analysis was made of variables like awareness level, sources of information, perceived benefits, investment motivation, risk perception and willingness to invest. Results indicate that majority of students have knowledge about some cryptocurrencies such as Bitcoin and Ethereum through social media platform, website and friends. Some of the respondents seem to think that cryptocurrency is an investment opportunity that can give them a high profit, whereas the lack of technical understanding, security risks, market volatility, and lack of regulation impact cautious investment behaviour.

The study further reveals that the students with higher knowledge of financial education and technological awareness are more confident in investing in cryptocurrencies as compared to others. Young investors are also greatly influenced by social factors and technological curiosity when making investments. The study reveals that the importance of educating students in commerce and finance in the field of cryptocurrency is growing to boost their knowledge and awareness about responsible investment. This study can be beneficial to policymakers, financial institutions and educators to understand youth investments in the evolving digital financial landscape and can inform them to boost investment in new financial markets with informed investments.