A Comprehensive Study of Investors’ Attitudes Towards Equity Investments in Navi Mumbai

Abstract

Based on prior research, this paper provides the view of people about equity investment. The entire economy of India depends upon the status of stock market. It is the market where buying and selling of securities takes place. It is important from both the point of view industries as well as investors. It is a platform of trading various securities. The objective of this study is to check the mindset of people for investment in shares. It is found that 80% of population are not investing in share market and those who are investing are doing short term investment. It is observed that people do not have risk bearing capacity.