Consumer Perceptions and Adoption of Fitness Wearables for Personalized Health Monitoring

Abstract

The augmented utilization of a fitness tracker has transformed how individuals monitor, understand, and manage their own wellbeing. The article is a review of the perceptions of the consumers and factors which influence the use of wearable fitness technologies as personal health monitoring. The study is based on the Technology Acceptance Model (TAM) and elements of the Health Belief Model (HBM) to investigate the impact of the perceived usefulness, ease of use, trust, privacy concerns, and health motivation on the adoption intentions. The data was collected with the help of the structured questionnaire and 420 respondents of different age groups and fitness levels were interviewed. The most significant prediction, which should be determined was by use of descriptive statistics, correlation analysis and multiple regression. The findings suggest that the perceived usefulness and healthomotions influence the process of adoption the most positively, and privacy issue and concerns about data security mediate consumer trust. Ease of use and aesthetics also enhance the perceived value particularly among the younger users. Interestingly felt trust mediated the behavioral intention and social influence and brand reputation. The results suggest that the steady flow of innovation in the fields of accuracy, comfort, and transparency of the information can be used to increase user satisfaction and long-term values. The article is a contribution to the body of knowledge on consumer behavior and the digital health since it integrates the technological and psychological perspectives on wearable adoption. It also bears practical implications on the developers, marketers and healthcare professionals who are out to encourage the sustainable use of wearables in preventive health management as a way of enhancing the trust of the users.