Impact of Vlogging on Consumer Buying Behaviour Integrating Principle from the Indian Knowledge System and Sustainable Business Practices

Abstract

In the era of digitalization, vlogging has emerged as a powerful medium that affects consumer buying behavior. This research paper analyzes the effect of vlogging on consumer buying behavior in the Indian context, incorporating principles from the Indian Knowledge System (IKS) and sustainable business practices. Through an examination of how vloggers influence consumer opinion and purchasing behavior, this research considers the convergence of contemporary digital marketing practices and India's long tradition of ethical business and green conservation. The investigation traces the roots of conventional Indian business ethics from ancient scriptures and examines their applicability in current vlog material. To accomplish the research goal, an in-depth literature review is followed by case studies of Indian firms known to incorporate IKS principles and sustainability into their practices. With case studies of Indian firms known to incorporate IKS principles and sustainability into their practices, the paper emphasizes the harmony between vlogging, indigenous knowledge systems, and sustainable practices. The conclusion attempts to shed light on how vlogging can be used as a strategic platform to foster consumer engagement, build brand loyalty, and ensure sustainable development in the Indian market.