The Impact of AI-Driven Personalization on Consumer Purchase Intentions. International Journal of Integrated Research and Practice , [S. l.], v. 1, n. 8, p. 101–109, 2025. DOI: 10.65579/31075037.092. Disponível em: https://ijirp.org/index.php/files/article/view/108. Acesso em: 26 apr. 2026.