Beyond Engagement: Measuring the Hidden ROI of Social Media Presence for Modern Brands. International Journal of Integrated Research and Practice , [S. l.], v. 1, n. 8, p. 56–66, 2025. DOI: 10.25215/31075037.088. Disponível em: https://ijirp.org/index.php/files/article/view/102. Acesso em: 26 apr. 2026.