Predicting Purchase Power: AI-Enhanced Financial Data Analytics for Personalized Marketing. International Journal of Integrated Research and Practice , [S. l.], v. 1, n. 7, p. 124–134, 2025. DOI: 10.25215/31075037.078. Disponível em: https://ijirp.org/index.php/files/article/view/91. Acesso em: 26 apr. 2026.