DR. GUNJAN AGRAWAL. Digital Marketing vs Traditional Marketing: Effectiveness Comparison. International Journal of Integrated Research and Practice , [S. l.], v. 2, n. 5, p. 70–79, 2026. DOI: 10.65579/31075037.0156. Disponível em: https://ijirp.org/index.php/files/article/view/183. Acesso em: 9 jul. 2026.